9 must TO-DOs for an effective SEO campaign

Businesses and brands today are now more aware of the need to have an effective SEO campaign running, just because the benefits this brings are more than evident. Different tactics have been adopted by different businesses to achieve their specific goals out of their SEO campaigns. Many SEO Companies have started their operations in Dubai and all over the world, where SEO needs of different brands are catered and pampered. New trends are being followed and more trends are being evolved because of the ongoing changes in the field of branding.

SEO has become a necessity for every brand in this modern branding scenario, where there is no room for even the slightest of blunders. The competition is getting fiercer and the expectations of brands from SEO companies in Dubai are rising to new levels. However, the community of marketers and SEO specialists are yet to reach a general consensus about what the basics of SEO are. Every SEO Company in Dubai has its own set of basics that they opt to go with, and this may the very reason behind the fact that very few of the SEO companies in Dubai are enjoying their clients’ satisfaction. To help the SEO companies in satisfying their clients, here are 9 SEO basics that we have devised for crafting out an effective SEO campaign.

1. Make your goals clear

The SEO companies, whether they are operating in Dubai or anywhere in the world, must make sure that their goals are clear and that they have understood the goals of the clients clearly. If the goals are clear,. Lesser resource will be required as there will lesser chances of re-dos. But if the goals are not clear on both the client end and at the end of hired SEO Company, there is going to be quite a messy SEO situation in the end.

2. Stay committed

Once your clients clears its SEO goals and narrates them to you in an understandable manner, list down, as the initial step, the vital points that you will have to do to achieve the goals for the client. A SEO Company should remember that SEO is a time taking process, and the results of a SEO campaign do not start to show up within days, in fact it takes months and quarters to see whether a SEO campaign is effective or not. So staying committed is the ultimate requirement that a SEO Company has to fulfill for its client.

3. Make the SEO Company feel the heat of your questions

For the brands hiring a SEO company in Dubai, to achieve its specific SEO goals, asking as many questions as possible goes out as a strong recommendation. Make your SEO Company feel the heat of your questions; after all you are going to spend your hard earned money on it. It is important to know how to hire a SEO company, as there are so many SEO companies working in Dubai that it may be quite a challenging to find the most suitable one.

4. Get yourself rid of stupid looking website

A very important to note while starting a SEO campaign is to get rid of old fashioned stupid looking website. Make sure that your website is created keeping the latest trends under consideration. Your SEO campaign urges your customers to turn up to your website and if your website is a lame and stupid one, forget that your SEO campaign will ever bring results for you. In fact it will, but only negative ones.

5. Make sure to have a site map

A sitemap page on your website is a must as Spiders can’t index pages that can’t be crawled. With the help of sitemap on your website, the spiders easily find all the important pages on your website and start indexing them. a sitemap also allows the spiders to understand the hierarchy that your website is based on. For the brands having large and heavy websites, make several sitemap pages and keep each one to less than 100 links.

6. Create SEO friendly links

SEO is all about clever use of keywords on pages and in URLs. To make sure that your SEO Campaign is effective you have to create user friendly URLs. The URLs must not be overdone as this may impact the cause in a negative way. A URL with more than 3 hyphens usually appear as a spam to the masses and this reduces the chances for the link to be clicked by people.

7. Call PPC to your help, if you can afford

PPC simply adds up to the search value for your keywords. For this cause, many platforms like Google’s AdWords and Microsoft adCenter can be used. Though this approaches causes an extra burden on your pocket, but if you can flex your budget a bit, you should definitely go for PPC as an extra value adding agent to your SEO campaign. PPC simply makes you instantly visible on search engine results and thus makes your SEO campaign an effective one.  

8. Remember, content is King

In this modern era of marketing, content is proving that it is the real king. Whether it is written content or visual one, content never goes unnoticed. People always give it a go, at least seeing what you have put up in your branding materials. If you are trying to offer the same service that 50 other brands are offering too, you have to be a bit creative so that the masses may consider you out of the lot. Keep your keywords simple and your content creative.

9. Stay active on social media

Lastly, you, as a brand must be quite active on social media profiles. Participate on your blog and those of other brands actively and show your presence. Do not let your audience feel that your brand is shy of coming in the front. Start talking to your audiences, start telling them your story, reply frequently to their feedbacks and comments and show that you care about satisfying them.
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