10 Concepts You Need to Understand to Creating a Persuasive Logo Design

A logo design is a symbol that says everything about your brand. It must be designed in a professional, creative manner so that the viewers can easily get an idea about your services or products. In fact, creating an outstanding logo design is a skill most graphic designers lack. It requires a standard hierarchy to construct a catchy logo design for your company. A good graphic designer focuses on fonts, colors, text and psychological aspects while creating an outstanding logo design.

A designer needs to be creative enough to make the logo persuasive and impressive for the audience. Check out these 10 proven rules of constructing a catchy logo design:

Courtesy By: Dubai Monsters

Why should you optimize your website to a responsive One?

If you aren’t optimized for mobile you are losing large number of sales. Researches show that 57% of the mobile users will abandon your site if it’s not optimized for small screen. Considering how important a website can be for any business you should take an extra care of how your site looks on different small sized screens. It is amazing to see many sites un-optimized, they are surely losing sales. Always stay aware of what’s happening around you, having a responsive website can not only increase your traffic but will give a instant boost in profits.

Let’s find out why an optimized site is important, here are few reasons that make an optimized website more technically advanced as compared to un-optimized one.

Mobile Users are Irresistible:

Smartphone users are irresistible and want quick response. To give them a good supportive feedback optimizes your site and gets noticed. Responsive sites load faster as compared to the other sites. Owning a responsive website will increase your sales and thus will help you enrich your business.

Better Brand Engagement:

With a responsive website your site will get more brand engagement. Visitors will be more likely to get back to your website. Not only this but Google also supported mobile-friendly sites in its search rankings. Get your brand noticed with a responsive design and increase productivity.

Reduces the Bounce rate:

Content that looks great on desktops is usually unreadable on mobile screens. Small fonts and pictures are hardly visible. A potential customer will flew away he experience such a disaster. By providing mobile users a good intuitive interface you can reduce your bounce rate and can surely engage visitor for a longer duration.

Mobile gets the traffic:  

With one quarter of global searches by cellular device, it is a clear estimate that mobile users cannot be forgotten in any case if you want to focus on your sales. Users with a Smartphone are engaged with this device even when they are doing any activity, this gives mobile users an edge over desktop users and this also enhances their chances of being more exploit.

Web Designers, secure your jobs!

Web design is dying! Web pages are no more a center of attention and have been replaced by so many aspects that the web designers now need a fresh and broader approach to secure their jobs. If you are a web designer, know that the web is dying of irrelevance and monotony so better buckle up to stay on track.

What could possibly be the various symptoms for its imminent death? Here’s why it’s happening:

• Ubiquity of frameworks like wordpress and blogspot are present, all you have to do is focus on content. Skips the web designing overall, eh!
• Web design patterns have matured and there is barely a recent innovation you can point fingers at.
• Automation and AI (Artificial Intelligence) are overhauling now than they ever did.
• Facebook pages are now the new faces of business homepages.
• Mobile applications, or a mobile version of website, have replaced the web.

The future in web designing is now quite bleak. However, when there are problems, it is human nature to come up with solutions. There might as well be so many possibilities that are exhausted but there are many crucial aspects that haven’t been explored and utilized in the right manner.

If you, as a web designer, will not adopt these instances then you are most certainly committing a digital suicide! If you really want to retain your expertise, you need to upgrade. The right content gets the attention, yes, but there are other aspects too that are ignored as of now. Arranging the web pages and navigation can also do the trick.  Ever thought of making a mobile app out of your web page? Better do it now and push it to your audience while you still can.

Almost every business in almost every corner of the world is onto redesigning their digital products, creating demands for UX designers. Congratulations! Web designers haven’t gone obsolete, yet. Ensure the touch-points are well managed and you are back in business. Better embrace it now than regret later.

Author Bio: Mariya Sabeen Irshad is a Creative Writer and Blogger. She is a staunch believer of ‘logic’, loves her family, likes to write about anything and everything, and console games are her idea of an engagingly fun activity at any time of the day, with Football leading the way.

Top 5 Mistakes in Small Business to be Avoided

There is no manual to setup your small business, it is one of the things only learn through your experience. Failure itself is an experience; it teaches you stuffs you’d never learn. It may differ from person to person but to me, failures are results of wrong approach or fixed mindset. From my own experience I’ve deduced 5 major mistakes newbie entrepreneurs make that should be 

1, Never Underestimate Anyone:

Never undermine anyone’s capability. As an entrepreneur you should give a try to anyone that is capable of that job. Let him adjust, he’ll provide you results. It takes time to one to settle down and produce results; it is not an overnight to lift your company to the top.

2, Lack of Plan:

Many of the small business owners lack in having a proper plan to work through. This starts when the owner wants quantity instead of quality. Remember never go without a plan, you should have a clear plan of what you are doing and how you are doing.

3, Adjust to situations:

Not just because you have a proper plan doesn’t mean everything will go according to your desires. There are ups and downs in any business do remember you have to settle and adjust according to the situations. Reshape your strategies to the situation you are in, it’s never so good to stick with plan A, you should always have plan B, C and D in severe circumstances.

4, Hire professionals accordingly:

While running a small business your first priority should be hiring someone that is the right guy for that job, by mentioning the right guy, I didn’t mean the one who charges a lot, or that will not help your company but the one suitable for the job in financial conditions of yours. Evaluate your company's’ weak points and hire accordingly.

5, Financial Figures:

Ultimately the success or the failure of your business is determined by your financial record, keep a close eye on your financial figures, audit them evaluate them, but never let them go negative.

You may have heard that “Your failures determine your success” so don’t lose hope, remember these key points, be creative and open experience to everyone.

How to Make Your Content Readable Using Images

With the increasing digital content there is increasing competition among st websites. Effective and eye catchy content is the key to generate more traffic on site and eventually helping you out in your business. But how to compete in this ever growing industry of content writing? How to produce a content which out stands all other? How to write stuff which shines brighter and attracts more traffic? Well, these queries are faced by many of the content writers, where as the answer is to start with the basics.

Yes! Stick to your roots no matter what do not forget what the basics of content writing are. Images play an important role in catching attention of the user, a random user while scrolling can stop on an image which he/she finds attractive, and can result in generating traffic to your site, who knows he might bring some business too. Well, it is certainly been observed that the importance of photos in content cannot be ignored; here are some guidelines of how you should choose an image for your content to make it more readable and attractive.

Descriptions aren’t enough:

If you are selling your brand or a product you should attach at least one picture displaying your brand. Just do not stick to an orthodox picture of a brand in solo, prefer a picture of a customer interacting with the product, this gives a reliable theme to your brand.

Select eye-catching locations:

Make sure you choose exotic locations that are eye-catching yet attractive. Audiences love to see something new and attractive. Use new marketing trends such as displaying your brands indirectly via signboards in locations etc.

Relativity:

Your photos should be relative to the content you are writing, like it should be that you are writing something about PPC (pay per click) advertising and is attaching images related to mobile software development. Relativity is the most important factor considered how relative your image is, customers build a virtual; diagram while reading stuffs but once they visualize it by an image, they memorize it.

Pictures aren’t the only graphical representations to your content; you can also use GIFs and vines to elaborate what you’re trying to say. Have something to add up here comment below, we really appreciate your views.