5 Killer-Ecommerce Site Designs to Embrace in 2016

With the ever-changing trends, it is really a challenge for the web designers to predict the upcoming trends in the near-future. What worked a couple months ago may be outdated now as we talk about it. In order to deliver optimum value to the customers alongside the aesthetics and important aspects of the website in view, embracing new trends is imperative.

As the years pass by, web designs are constantly looking too much alike. All of this is due to the same user interface design patterns that are being employed as part of the website. Particularly in the case of ecommerce websites, shoppers are constantly being provided with a similar content. It has been working so far as the shoppers are at least familiar with the layouts when they switch from one website to another.

Mobile sites are other reasons why the shoppers are being provided with a similar and convenient shopping experience. However, to differentiate yourself from the competitors, it is vital to distinguish yourself, your business and how you present it. Here’s what the year 2016 has in store for you in terms of the web design trends in the ecommerce industry:

1.       Card-Like Layouts

Card layouts work well with the responsive designs. They fit well in a setup where everything is organized accordingly, topic-wise, and are a good sight to look at. This trend is just coming in this year with the featured products and categories. Arrange them in beautiful cards and you’re good to go. If you can recreate your website to give it the cards layout, you might as well be amongst the initiators.

2.       Large Photography (Or Videos)

The simplest, yet elegant, of all is perhaps adding a large picture and creating a website based on the very image. Ecommerce sites that feature large pictures are not only amazing to look at but they attract the buyers. Nike has done an amazing job featuring both video and large photography on their web page, optimizing the richness of the materials to boost the performance of the website on various platforms.

3.       Upward Responsive

As we enter 2016, responsive designs seem to be the essential requirement for any websites to hold onto the visitors. This is so because more and more smart phones, tablets and kindles are coming in the picture which is used for conducting ecommerce transactions. To make the website user-friendly, fit to the screen and still look good, responsive designs need to be considered for these screen sizes.

4.       Storytelling

To compete with the ecommerce industry, storytelling can be incorporated to differentiate from the crowd. Weave a story that compels the users to create an emotional connection to not only increase sales but loyalty as well. A story like that can bring the brand to life so give them a character to connect with, a story to rely on, something that narrates the visitor’s story and you have a winning design. These Are Things have an amazing themed storytelling to offer as an example of a web design that is visually attractive and communicates the purpose.

5.       Split Screens

Split screens can work best if you have two products or services in focus, or two attributes of your portfolio and both are in the limelight, simultaneously. But this is just one aspect of such designs. Other aim is to focus on one product on one side, for example, and then view any features, images or videos of the products on the other side. Take a look at the design of bellroy and see how they pulled it off efficiently.

With the trend report right in front of you, it is best to take into account the aspects and get to work right away. All of this so that you web design can dominate in the year 2016.