Why Responsive Web Design is A Must Have In 2016?

According to the largest search engine Google, mobile devices are now exceeding desktop searches on search engines. Having a responsive web design in this regard pays off, when mobile users find it easy to interact and navigate. A responsive web design that is basically the beginning of a modern era of web design is the ultimate solution.

Website doesn’t provide a user friendly experience on mobile devices. What’s necessary is to scale the size of the website to that of the mobile screen. An unfriendly experience of the website is one of the key factors in a drop of organic traffic and leads. It also increases bounce rates.  

A mobile friendly website is favorable on almost every ground. Whether search engines or the user experience a mobile friendly website just works fine.

According to the study conducted by millward partnered with Google, 42% of researches use a mobile device during their business to business purchasing process. Google reported a 3x growth in mobile searches globally.

Now Google also supports mobile-friendly sites this is when it ranks them higher when a query is searched. A responsive web design is the ultimate solution to your mobile web problems.  

As a business owner you should understand that what your customers requires and feel comfortable in. Mobile devices are frequently used so go get your mobile friendly website from a top notch web development company in Dubai.

4 Tips for Transforming A Static Site into A Responsive Website

With the growing businesses, the expectations of customers are constantly growing with them. With almost everyone owning a smartphone today, accessing Internet from a smartphone is a common practice now – nothing uncanny here.

There are more mobile users now than ever and the number is rising, even as we discuss it here. This is one of the reasons why shift to responsive websites has become a necessity. If a visitor is using mobile phone for accessing a particular website that is not mobile-friendly, chances are they will not go any further than the homepage.

In order to ensure that the content on page is similar regardless of the device used to access it, there is a dire need of converting a static, html, website into a responsive website. Here are a few tips and tricks to live by:

Tip#1: When you are to switch to responsive, it would call for a lot effort. Choosing a framework, like Foundation and Twitter Bootstrap can help you out in this regard. You can modify using these without having to do it from the scratch.

Tip#2: Review everything about converting the fixed width and don’t forget the meta tags, establishing breakpoints to trigger CSS style rules and other components to help you convert the code for the site.

Tip#3: Once you are done, perhaps best practice is to test it on your own on multiple devices to see if it has been implemented successfully. Use a tablet, a smartphone, phablet, and various devices to see how it fits the screen.

Tips#4: While text can be one aspect, other aspects include the image and video placements. It is best to have responsive images set accordingly as well. A performance-optimized approach can come in handy here as it employs various sizes of the images to be considered for different devices.

Utilize the resources available to you and see what matters most before you go responsive. Strengthen that mobile presence right away!

Why should you optimize your website to a responsive One?

If you aren’t optimized for mobile you are losing large number of sales. Researches show that 57% of the mobile users will abandon your site if it’s not optimized for small screen. Considering how important a website can be for any business you should take an extra care of how your site looks on different small sized screens. It is amazing to see many sites un-optimized, they are surely losing sales. Always stay aware of what’s happening around you, having a responsive website can not only increase your traffic but will give a instant boost in profits.

Let’s find out why an optimized site is important, here are few reasons that make an optimized website more technically advanced as compared to un-optimized one.

Mobile Users are Irresistible:

Smartphone users are irresistible and want quick response. To give them a good supportive feedback optimizes your site and gets noticed. Responsive sites load faster as compared to the other sites. Owning a responsive website will increase your sales and thus will help you enrich your business.

Better Brand Engagement:

With a responsive website your site will get more brand engagement. Visitors will be more likely to get back to your website. Not only this but Google also supported mobile-friendly sites in its search rankings. Get your brand noticed with a responsive design and increase productivity.

Reduces the Bounce rate:

Content that looks great on desktops is usually unreadable on mobile screens. Small fonts and pictures are hardly visible. A potential customer will flew away he experience such a disaster. By providing mobile users a good intuitive interface you can reduce your bounce rate and can surely engage visitor for a longer duration.

Mobile gets the traffic:  

With one quarter of global searches by cellular device, it is a clear estimate that mobile users cannot be forgotten in any case if you want to focus on your sales. Users with a Smartphone are engaged with this device even when they are doing any activity, this gives mobile users an edge over desktop users and this also enhances their chances of being more exploit.

Solid Project Scope – Backbone for Successful Website Design Projects

Having a good project scope is like setting the right foundation of your project. It is often lead by the right objectives as well. These are the prime components of getting any project right. But what about website design projects? Like any other project, website design projects are to fail if there is no proper plan regarding its scope.

For successful website design projects, it is of utmost importance that there is a strong process followed for the project scoping. All the professional design agencies and firms ensure that they are selling designs with a proper planning followed by successful execution. They are persistent about the fact that a project scope is critical part, rather a backbone, of any successful website design. Find out why:

·         Clear Expectations

When you have a set project scope, there are clear expectations about what the client needs to get done and the web design team knows what they are to do in the process. Expectations are set which in turn creates cohesiveness and both the parties involved are calm.

·         Realistic Milestones

Since the project scope covers everything, all the way from objectives to deadlines, all that falls in between is realistic for the research has been done in the initial phase only. This calls for setting realistic milestones, that are achievable and paves way for further matters that are doable.

·         Quality Checkpoints

As everything has been planned well before time, the structured problems that may arise have already been taken care of. Left are the unstructured problems that are a part of just about any project, including website design. Regardless, quality remains intact for the deadline provides enough room to cover those up.

·         Substantive Deadline

To maintain a consistent quality in all that professional web design companies deliver, substantive deadlines are necessary. Ensure there is enough room to make mistakes and cover them up as they happen without insisting the client to spare more time for the project.

A well-defined project scope is the ultimate success factor for web design teams everywhere around the world. The next time you are onto hire a professional web design agency, ensure their scope is detailed enough to cover all the aspects.

Web Designers, secure your jobs!

Web design is dying! Web pages are no more a center of attention and have been replaced by so many aspects that the web designers now need a fresh and broader approach to secure their jobs. If you are a web designer, know that the web is dying of irrelevance and monotony so better buckle up to stay on track.

What could possibly be the various symptoms for its imminent death? Here’s why it’s happening:

• Ubiquity of frameworks like wordpress and blogspot are present, all you have to do is focus on content. Skips the web designing overall, eh!
• Web design patterns have matured and there is barely a recent innovation you can point fingers at.
• Automation and AI (Artificial Intelligence) are overhauling now than they ever did.
• Facebook pages are now the new faces of business homepages.
• Mobile applications, or a mobile version of website, have replaced the web.

The future in web designing is now quite bleak. However, when there are problems, it is human nature to come up with solutions. There might as well be so many possibilities that are exhausted but there are many crucial aspects that haven’t been explored and utilized in the right manner.

If you, as a web designer, will not adopt these instances then you are most certainly committing a digital suicide! If you really want to retain your expertise, you need to upgrade. The right content gets the attention, yes, but there are other aspects too that are ignored as of now. Arranging the web pages and navigation can also do the trick.  Ever thought of making a mobile app out of your web page? Better do it now and push it to your audience while you still can.

Almost every business in almost every corner of the world is onto redesigning their digital products, creating demands for UX designers. Congratulations! Web designers haven’t gone obsolete, yet. Ensure the touch-points are well managed and you are back in business. Better embrace it now than regret later.

Author Bio: Mariya Sabeen Irshad is a Creative Writer and Blogger. She is a staunch believer of ‘logic’, loves her family, likes to write about anything and everything, and console games are her idea of an engagingly fun activity at any time of the day, with Football leading the way.

How to Promote Your Brand via Images

An image is worth a thousand words. Content producers and bloggers would understand how complex it becomes when you have to restrict your characters or words for a specific post. Website is an important element of any business. Brand advertisements and online promotion are the most effective ways to increase your brand value. Whether promoting your brand via advertisements or producing quality content you must have catchy images to attract your audience.

The selection of the images should be précised. Your content should have relevant images. It is highly recommended to use photos that people love, don’t make it boring for them. Use the exact images to connect with your target audience.

Here are some tips to guide you through how to have a perfect image for your brand promotion online.

Use images that will grab the user’s attention: Use people, an audience attracts when people promote stuffs, don’t just create crowd but exploit it.

Look right into the camera: By instructing to look in the camera you can create feeling that the user is not being ignored by looking right at them.

Focus on your product: Do not sell your brand ambassador: Promote your brand not the model working for you, for the promotion of any brand or business it is necessary to remember what your goals are.

Add a convincing caption: Captions are more powerful; this is because it further explains what the image is all about. Do not add caption when there is no need. 

Considering these tips will help you better promote your business via appealing banner designs and relevant images.

9 must TO-DOs for an effective SEO campaign

Businesses and brands today are now more aware of the need to have an effective SEO campaign running, just because the benefits this brings are more than evident. Different tactics have been adopted by different businesses to achieve their specific goals out of their SEO campaigns. Many SEO Companies have started their operations in Dubai and all over the world, where SEO needs of different brands are catered and pampered. New trends are being followed and more trends are being evolved because of the ongoing changes in the field of branding.

SEO has become a necessity for every brand in this modern branding scenario, where there is no room for even the slightest of blunders. The competition is getting fiercer and the expectations of brands from SEO companies in Dubai are rising to new levels. However, the community of marketers and SEO specialists are yet to reach a general consensus about what the basics of SEO are. Every SEO Company in Dubai has its own set of basics that they opt to go with, and this may the very reason behind the fact that very few of the SEO companies in Dubai are enjoying their clients’ satisfaction. To help the SEO companies in satisfying their clients, here are 9 SEO basics that we have devised for crafting out an effective SEO campaign.